Coverage Class: How to Write a Press Release
Creating a press release is a key part of any media strategy, but all too often they fail to make an impact.
Business journalist Jon Card, who writes regularly for The Guardian, The Times and Daily Telegraph, reveals the key things to get right when creating a press release.
He'll explain why some press releases are more successful than others, why some are destined for the recycling bin, and others go viral.
Jon will also give insight into how newsrooms work and provide a better understanding of how journalists think and how businesses can better interact with them.
What you will get out of it:
This is an instructive workshop with many opportunities for attendees to ask questions and test their ideas in a teaching environment.
Attendees will leave the event confident that they can write and produce effective press releases and run better campaigns. They will also have learned how and why previous campaigns were less successful than they might have been.
In particular, they will know what was good and bad with press releases they have sent out previously.
- How to structure a press release for maximum impact
- How to write a strong headline
- How to write a subject line that encourages journalists to open your email
- What your press release and email should include
What to bring
Attendees are encouraged to bring laptops or tablets and, if possible, examples of their own press releases.